B2A - BDM ECAP

B2A - BDM ECAP

About ExcelR

Founded in 2014, ExcelR has grown into a leading global EdTech company in Training and Consulting, with headquarters in the USA and presence in the UK, Middle East, Australia, Netherlands, and India. We have successfully trained over 140,000 students and professionals in domains like Data Science, Digital Marketing, Project Management, ServiceNow, and many more. Our passionate team is committed to building careers and creating future-ready talent.

Role: ECAP – Business Development Manager (BDM)

Reports to: ECAP Manager / Associate Director – Institutional Vertical

Key Responsibilities
  1. Campus Engagement & ECAP Drive Execution
    • Identify and shortlist target colleges/universities for campus drives using predefined criteria.
    • Schedule, coordinate, and execute ECAP campus drives in collaboration with Training & Placement Officers (TPOs) and faculty as per SOP.
    • Conduct pre-placement talks, student engagement sessions, and assessments.
    • Manage end-to-end student selection, onboarding, and placement tracking in collaboration with internal teams (Training Delivery & Placement Departments).
    • Maintain records, trackers, and reports for all campus activities.
    • Ensure student and institution satisfaction through effective engagement and follow-ups.
  2. Business Development & Relationship Management
    • Visit colleges/universities to promote ExcelR’s programs and establish long-term relationships with decision-makers.
    • Understand customized program requirements from institutions and pass these leads to the Business-to-Academia team for solutioning and closure.
    • Maintain effective communication with TPOs, faculty, and institutional stakeholders to support ongoing collaborations.
    • Explore opportunities for new institutional partnerships to strengthen ExcelR’s footprint.
  3. Reporting & Coordination
    • Prepare and submit weekly/monthly reports covering outreach, campus drive activities, candidate onboarding, and placement progress.
    • Use CRM, outreach trackers, dashboards, and standardized reporting templates to ensure accuracy and transparency.
    • Escalate challenges as per the escalation matrix for quick resolution (unresponsive TPOs, onboarding delays, placement bottlenecks).
Required Skills
  • Excellent communication & relationship-building skills.
  • Strong presentation and pitching ability for student & institutional audiences.
  • Proficiency in regional language (Marathi for Maharashtra region preferred).
  • Ability to manage multiple campus drives, coordinate stakeholders, and handle operational logistics.
  • Strong organizational and reporting skills.
Experience & Qualification
  1. Experience: 2–6 years in EdTech / Higher Education / Institutional Sales / Campus Recruitment.
  2. Qualification: Graduate / MBA / Masters (preferred).
Performance Indicators (KPIs)
  • Number of campus drives conducted per month.
  • Student onboarding for FREE programs for campus selected candidates and conversion paid upskilling courses for eliminated candidates.
  • References created for paid upskilling courses through students / faculty network
  • Number of institutional relationships established & nurtured.
  • Customized program leads successfully passed to Business-to-Academia team.
  • Student and institution satisfaction scores.
Compensation

Competitive as per Industry Standards – aligned with experience and role expectations.

Job Category: Sales/ Business Development
Job Type: Full Time
Job Location: Noida

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