Sales Manager - B2A

Sales Manager - B2A

  • Base Location: Noida
  • Territory: Rest of India (excluding Andhra Pradesh, Telangana, Karnataka, Kerala, and Tamil Nadu)
  • Major Focus States: Delhi/NCR, Punjab, Haryana, Gujarat, Maharashtra, and Madhya Pradesh
Role Overview

As a Sales Manager – ROI, you will lead institutional and strategic partnerships across higher education institutions, universities, and skill development bodies within your assigned region. You will drive both revenue-based partnerships and CSR/Government-funded initiatives, ensuring impactful collaborations focused on student and faculty upskilling, employability, and innovation- led academic integration.

This role combines sales leadership, key account management, and project partnership development with a focus on scaling outreach and revenue growth across the assigned zone.

Key Responsibilities

  • Strategic Sales & Institutional Partnerships
    • Identify, onboard, and manage higher education institutions (HEIs) and skill development bodies for collaborative programs.
    • Lead discussions and closures of high-value MoUs for academic collaborations, student upskilling, internships, and innovation projects.
    • Engage directly with Vice Chancellors, Deans, Directors, TPOs, and CSR/CSR foundation heads to formalize partnerships.
    • Drive B2I (Business-to-Institution) and B2A (Business-to-Academia) engagement models with measurable outcomes.
  • CSR & Government Project Development
    • Identify, pursue, and execute CSR-funded and Government skill development projects in coordination with internal teams.
    • Liaise with corporate CSR departments, PSUs, and government agencies for project alignment, proposal submission, and partnership onboarding.
    • Ensure compliance, documentation, and reporting as per project norms.
    • Work closely with cross-functional teams for delivery and impact measurement.
  • Team Leadership & Performance Management
    • Lead and mentor a team of BDMs, Sr. BDMs, and Key Account Managers to achieve both revenue and project acquisition targets.
    • Conduct joint institutional visits, review meetings, and ongoing performance evaluations.
    • Ensure the team maintains strong relationship networks across target states.
  • Market Expansion & Strategic Growth
    • Expand institutional and project footprint in North, Central, and Western India.
    • Develop market intelligence and identify new business opportunities in both academic and CSR/government ecosystems.
    • Represent the organization at regional conferences, industry events, and CSR forums.
  • Reporting & Insights
    • Maintain structured reports on pipeline, closures, CSR/government project status, and institutional feedback.
    • Provide actionable insights to management on regional growth, competitor strategies, and partnership performance.

Performance Metrics

  1. Team Target: Achieve regional partnership and project revenue goals.
  2. Individual Target: Direct closures and project acquisitions from key institutions and CSR/government entities.
  3. Activity Metrics:
    • Institutional and corporate CSR visits per week.
    • Number of MoUs and project proposals submitted/closed.
    • Achievement of revenue and impact milestones.
Desired Profile
  • 8–12 years of experience in Institutional Sales, CSR Partnerships, or Government Project Development within Education, EdTech, Skilling, or Training sectors.
  • Proven experience in closing CSR-funded or Government-aligned projects in partnership with universities or skilling bodies.
  • Strong leadership, stakeholder management, and negotiation skills.
  • Excellent communication and documentation abilities.
  • Willingness to travel extensively across North, Central, and Western India.
Job Category: Sales/ Business Development
Job Type: Full Time
Job Location: Delhi, Noida

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